Shell Crafts BD is a young but exceedingly proficient buying office. Young, because the name launched until 2014. Experienced, because NGC combines the strengths of a number of individual RMG sector at Bangladesh.

It is from this position of combined strength – under one name and at one location in Baridhara DOHS, Dhaka – that we work on strengthening our market position. We create the link between production locations one the one hand and sales outlets on the other in all respects. We cover the entire process from the design of the fashion collections to delivery to the client. That way we continuously work on improving the level of service for our customers even further.

A rosy future

We see plenty of ways of extending Shell Crafts BD market position. We regularly explore, develop and create new product-market combinations, without excluding initiatives outside of the sector. We are especially alert to new market developments and respond to them immediately if they are a good fit for our clients or prospects. In some cases we take the lad ourselves, as we did for the successful and rapidly growing home textile division.
We are open to further expansion within Europe and any other market that lends itself to that purpose. We as a group offer jobs for twenty of people in our office and operate in compliance with a sound social code of conduct.

Mission & Vision

Shell Crafts BD in the design, sourcing and supply of private label goods in the commercial sector of the RMG sector of world wide. We aim to create stylish, successful collections for our clients and to perform optimally in all components of the production and logistics process. That means that we are able to deliver the right products at the right time in the desired quality and at the right price.

We regard the retail trade and the wholesale trade in the medium and lower sector
of the European market as our primary customers. Our strength lies in:

• the development of commercially strong collections
• supply chain expertise
• efficient sourcing
• a healthy price-quality ratio
• complete reliability
• flexibility (e.g. the combination of short- and long-term deliveries)
• financial clout
• an effective and accredited code of conduct

To provide our customers with an optimum service we work towards a close partnership
and short lines of communication in every relationship. Our ultimate aim is to create a perfect balance between market demand and end-product, in terms of price, quality, efficiency and service.

Approach

Everything we do centers on the convenience and returns of our clients. Our services therefore meet strict requirements in the areas of product development, design, procurement, production and logistics – the spearheads of our organization. To meet our customers' requirements we have set up our business operations on the basis of professional and advanced IT. And in such a way that we can successfully offer a complete range of services.

But even more important are the people behind the services: our own people and our
business partners. Together they form our main capital. Their dedication, professionalism
and experience determine our success and facilitate our company's healthy growth. It will go without saying that we act in conformity with the current standards of corporate social responsibility and our own code of conduct.



Our success can be attributed directly to our dynamic approach, in which we closely monitor progress at all stages of production. Specialization and partnership within our overall business column improve efficiency. Our network of offices makes it possible for us to lead the entire process from design to end-product over fewer stopping points. That is an approach that directly benefits our clients.